How Online Dating Became a $2 Billion Industry

Dating Services in the US Industry Market Research Report from IBISWorld has Been Updated Share Article With consumers using the internet more than ever before, demand for online dating services is on the rise, particularly as demand from niche dating networks and baby boomers increases and a new wave of smartphone applications brings the industry to more people. For these reasons, industry research firm IBISWorld has updated a report on the Dating Services industry in its growing industry report collection. Revenue gains averaged 2. In addition to product expansion, as consumer demand for online dating and matchmaking services has grown, new companies have entered the industry, says Moldvay. IBISWorld estimates that the number of companies in the Dating Services industry increased at an average annual rate of 3. Employment expanded as well, rising at an average rate of 3. There is a moderate degree of market share concentration for the Dating Services industry.

The Dating Business: Love on the Rocks

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And finally, as more success stories emerge, many singles will turn to matchmaking services.

Of course there are sites aimed at specific religious or ethnic groups, but there are also those who aim to match couples with very specific interests. The Passion Network, for example, is a small empire of dating hubs like bronypassions. Thanks to the growth of such sites, the industry has expanded at 3. Analysts expect the acceleration to continue over the next five years.

Target marketing, changing demographics, and decreasing stigma about online dating are continually bringing new users to fore. That growth is already beginning to attract investors. The field is already crowded, with almost 3, companies running dating sites, according to a report last fall from business research firm IBISWorld. The report projects the industry to add about a hundred companies per year over the next four years.

The biggest web dating companies have a huge lead over the competition—two control more than 40 percent of the market. The stats are staggering.

Online Dating Site Zoosk’s 2010 Sales Up 250 Percent To $90 Million

You may unsubscribe at any time. Are you a print subscriber? Match, recall, is the industry heavyweight:

JMP adds that the app could reach 58m in active users by , having grown steadily over the last year.

Personal care services is a broad category that may include companies with significantly different business models than online dating websites. As an additional point of reference, profit margins for the dating services industry as a whole which also includes non-online services averaged The availability of financial data for publicly traded online dating companies makes it possible to compare a subject company to industry benchmarks and apply industry multiples.

However, when valuing an online dating company, it is important to use benchmarks and multiples based on companies that are similar to the subject company and be aware that multiples of certain publicly traded corporations as a whole may not necessarily reflect those of their online dating divisions. The top four publicly traded companies with online dating operations, ranked by market capitalization, are: The company offers free membership but requires a subscription fee to message other users.

In order to communicate with other members and view full profiles, clients must pay a subscription fee. A database of private transactions lists one online personal services company that was sold during the five year period from January 1, through December 31,

How to Create a Free Dating Site

Back then, not everyone acknowledged the benefits of this activity, which was perceived as a rather impersonal way of finding love. In recent years, a new generation of tech savvy individuals has emerged, which regularly uses devices to keep in touch with their friends and relatives, as well as for access to online dating sites or apps. In addition, older adults have also discovered the benefits of online dating services to connect with other people; and today they represent a significant segment of the online dating market.

Match seems to have figured that out, as recent efforts to grow have ignored the social graph altogether in favor of dating-site acquisitions and deals with other publishers.

A recent report by Topeka Capital Markets finds that the combination of tough economic times, a rise in the number of singles, social media and mobile technology is causing a resurgence in the “fast food dating” business of online personals. Peter Dazeley Getty Images “With the rise of social media, … people are a lot more comfortable posting their personal information online.

So there’s no longer a negative stigma attached to online dating,” said the report’s author, Victor Anthony, Topeka’s managing director of Internet media. Other data support that trend. In a recent Pew Internet survey , 59 percent of Americans said they consider online dating a good way to meet people compared with 44 percent in Other research suggests that more than a third of married couples now meet online. Also, million people in the U.

The unmarried population stands at 47 percent, up from 42 percent in , according to the Census Bureau.

Online Dating Statistics

Of Love and Money: The study is based on a survey of 2, U. And the rapid growth in online dating is as much about money as it is love.

Average revenue estimate for Q4

It uses Facebook basic data to analyse users and recommends compatible partners based on geographic location and common interests. Swiping right, the app enables users to like another user anonymously or pass on them by swiping left. If two users like each other, they can chat from within the app. Tinder matches users based on Facebook profile data Source: By March , the app had generated one billion matches, m swipes and 10m matches per day, as well as marriage proposals.

Key Tinder Statistics Tinder is available in over 30 languages worldwide Source: Chris Merwin , VP at Barclays, confirmed: IAC is monetizing daters across all ages across all demographics. They want to create the best portfolio of brands in online personals. The company prides itself on owning a large portfolio of dating sites and apps, as users turn to multiple platforms to find their perfect match. Within a year, the online dating as a category went from desktop to mobile-dominated.

Their methodology seems severely and fundamentally flawed.

Online Dating Site Zoosk’s 2010 Sales Up 250 Percent To $90 Million

Online dating is going mainstream. The study is based on a survey of 2, U. And the rapid growth in online dating is as much about money as it is love. Young adults are leading the surge in online dating, with usage among to year-olds almost tripling since Pew’s online dating study. Call it the Tinder factor:

Companies and professionals in this industry provide matchmaking services and host singles events such as speed dating.

Around this time Match. We followed the trend, offered Dating Website Design services, and helped launch many dating internet businesses. That question lead to WebBizIdeas. Over the last few years we have had the please to help build many interesting online communities built around the concept of a social network. In fact we highly recommend clients incorporate this technology because…well quite frankly it helps build successful internet businesses.

I decided I needed an answer to my question. I started my research by researching Match. The last I heard they were pulling in 15, new registered users not members a day. But instead investigating the large dating companies further, eharmony, lavalife, tickle, and Date. As you see they go after targeted markets including religious, ethnic, geographic and special interest groups. Does their niche marketing work?

Lets look at their traffic statistics:

Online Dating Statistics

Social trends[ edit ] Since the s, Internet dating has become more popular with smartphones. The stigma associated with online dating dropped over the years and people view online dating more positively. Further, during this period, the usage among to year-olds tripled, while that among to year-olds doubled.

Plenty of Fish’s growth accelerated dramatically, hitting one billion page views a month by

Dating websites are a pretty specific sub-group in the social networking world, and they offer a potentially lucrative business opportunity to web-savvy entrepreneurs. Keeping the site free, rather than subscription-based, can help grow your user base but it means you’ll have to design your service around generating revenue from other sources.

Look at other online dating websites to determine staples that your dating website must offer to be competitive. Use the information you gather to identify what you could do differently to set yourself apart from other free dating sites. Check the websites of companies that offer affiliate programs and ad networks. These two methods, along with selling member personal data and ads on your site, are the two major means of generating revenue on a dating site without charging a subscription fee, as Jonathan Fox of the Free Dating Sites website outlines.

Decide which revenue generation method you will use on your site.

How to make money off the online dating boom

On Valentine’s Day, some singles may be inspired to step up their dating game. Going online could be their best bet. Amy Giberson, now 34, was reluctant to try internet dating again but she decided to give it one more shot in She downloaded the Match app and connected with Justin Pounders, also 34, almost immediately. The two decided to meet “IRL” in real life days later. Months after their first date, the couple discovered they had been classmates in preschool, and one year into their relationship Justin arranged to have the young students from their former school hold up signs that asked, “Will you marry me?

The stigma associated with online dating dropped over the years and people view online dating more positively.

As a math major at Harvard in the late ’90s, Yagan forever altered the market for student cheat sheets, then dominated by the iconic black-and-yellow CliffsNotes booklets, with his SparkNotes, a free Web-based copycat. Next, Yagan went after the music business, creating the file-sharing tool eDonkey. Before the company was litigated out of existence by a record-industry lawsuit, it boasted the world’s most popular file-sharing software, bigger even than Napster. Now Yagan had set out to bring free to online dating, a growing market dominated by a number of, as Yagan saw them, expensive and unsatisfactory competitors like IAC’s NYSE: But something wasn’t working.

The company needed a massive audience to make money.

Of Love and Money: The Rise of the Online Dating Industry

With an explosion of new websites and apps, the dating services industry has performed very well in the past five years and is continuing to grow as today’s singles turn to the Internet for help finding love. Read on to discover insights into the market for dating services and what the future holds for this industry. The dating services industry includes several different segments. Sites such as Match. Smartphones have brought online dating into the hands of thousands of Millennials through popular new apps.

As growing legions of lovesick people around the globe search for their perfect mates and advertisers fall over one another to write him ever larger checks, he just kicks back and smiles.

The global online dating services market to grow at a CAGR of 5. Global Online Dating Services Market , has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the Key vendors operating in this market.

The latest trend gaining momentum in the market is Increasing number of users subscribing. The majority of online dating services are a freemium model where users get registered and use it for free till the user wants to subscribe to the added benefits of the subscription model. With increasing number of users opting for the subscription model, vendors do not share all their offerings with their users who still use it for free.

This has resulted in an extremely low probability of a match for freemium users, which makes them want to opt for a subscription model.


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